Rural tourism services utilization in the Czech Republic
Authors: Jindrová, A., Dömeová, L.
Page: 256-263
English / Anglicky:
Demand for touristic services with respect to different groups of tourists is crucial for planning the investments, marketing, and support from the authorities. There is a significant lack of exact data on rural tourism in the Czech Republic. The present study, based on a questionnaire survey, aims to provide a deeper insight into the tourists’ profiles. The results cover the main tourists’ characteristics and demonstrate the relation between socio-demographic characteristics and the services requested. The survey identifies three groups of tourists: independent tourists favouring shorter stays more times per year, traditional tourists preferring privacy and longer stays, and flexible active tourists.
rural tourism; segmentation of tourists; statistical analysis; Czech Republic; socio-demographic indicators
Czech / Česky:
Demand for touristic services with respect to different groups of tourists is crucial for planning the investments, marketing, and support from the authorities. There is a significant lack of exact data on rural tourism in the Czech Republic. The present study, based on a questionnaire survey, aims to provide a deeper insight into the tourists’ profiles. The results cover the main tourists’ characteristics and demonstrate the relation between socio-demographic characteristics and the services requested. The survey identifies three groups of tourists: independent tourists favouring shorter stays more times per year, traditional tourists preferring privacy and longer stays, and flexible active tourists.
rural tourism; segmentation of tourists; statistical analysis; Czech Republic; socio-demographic indicators