E-business v agrárním sektoru
Authors: Havlíček Z., Šilerová E.
English / Anglicky:
The article deals with the problem of the possibility and utilization of introducing e-business into the agrarian sector establishments, as well as into the medium and small size companies. A survey that focused on the use of e-business was carried out in the agrarian sector companies. A total of 356 respondents had been contacted of whom 156, or 43.82 %, returned the questionnaires. The respondents answered questions on the use of e-business for both the purchases and sales in their companies. Another group of questions aimed at determining the level of the electronic markets use. The questions investigated both the active and passive usage of electronic markets. On the basis of the survey it can be concluded that so far the use of electronic business and electronic markets in the Czech agrarian sector companies is low. The literature survey, as well as the authors' own findings, indicate that the technologies for designing e-business have reached a mature stage. In order to successfully introduce electronic business a suitable methodical procedure, such as the 6C method is required. The procedure for designing a web site with an e-shop module is demonstrated on a specific example of the CUA Wine Centre in Mělník. A suitably designed web site changes the relationships between the elements of the system and emphasises the orientation towards the customer. The lnternet technologies can contribute to both the competitiveness of the company and to successful development of the whole region. An example is provided by web sites that are focused on farm stays (agritourism). At present, the speed of the Internet connection is the limiting factor for developing e-business. Key-words: www technology; e-business utilisation; hype curve; SME (Small and Medium Enterprises); web design.
Czech / Česky:
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